Imagine a strategy so clear, that your people actually understand it – and execute it daily.
Imagine growing your business through new sales channels.
Go to case →
Imagine increasing sales solely by improving the way you convey your value propositions.
Go to case →
Imagine your customers loving to call your customer service.
Go to case →
Case 01
It's an inconvenient truth, but it happens far more often than we want to admit. That perfectly viable strategies are never fully materializing or executed. Either due to failing stakeholder support, poor implementation or other internal issues.
We help companies empower their people to live and breathe their strategies – in large part by bringing in the most vital element of their workday: the customer. And in doing so, we help people and organizations reach their full potential and maximum growth.
Throughout the strategy process, we keep the customer front and center. We conduct customer interviews, include them in workshops and thoroughly test our strategy on real customers to ensure optimal impact. We call this impact-centric strategy. Concurrently we involve and empower the very people who will eventually live out the new strategy – the only way to lay the foundation for sustained and successful change.
Case in point:
A leading European production company had experienced significant structural growth through a series of acquisitions but struggled with establishing a common commercial direction in its sales and marketing organization. As a result, management wanted to establish a new strategy that would define the commercial direction going forward and to base it on a shared sales operating model.
Through strong involvement of our client’s customers, we managed to establish crucial insights into their customers’ buying process and their most important value drivers. Based on these insights, we created a common sales operating model that resonated equally well with customers as well as the sales organization. In order to accelerate the new commercial direction, we introduced a must-win deal initiative. This helped the commercial organization to improve focus and prioritization while also fostering short-term results.
Case in point:
A leading European production company had experienced significant structural growth through a series of acquisitions but struggled with establishing a common commercial direction in its sales and marketing organization. As a result, management wanted to establish a new strategy that would define the commercial direction going forward and to base it on a shared sales operating model.
Through strong involvement of our client’s customers, we managed to establish crucial insights into their customers’ buying process and their most important value drivers. Based on these insights, we created a common sales operating model that resonated equally well with customers as well as the sales organization. In order to accelerate the new commercial direction, we introduced a must-win deal initiative. This helped the commercial organization to improve focus and prioritization while also fostering short-term results.
Result:
The new customer-centric strategy was established and presented to the European sales organization in just two months. Moreover, the must-win deal initiative helped the production company identify and realize new deals worth 250 MNOK.
Case 02
Many companies can greatly profit from opening a second sales channel. Adding a new sales and marketing channel brings about an additional interaction method to the existing B2B setup, which can lead to increased leads and incremental revenue increase after 3-6 months.
We help companies increase their sales revenue through higher brand recognition and proactive customer engagement by cutting out expensive middlemen and taking ownership of their own customer connections.
Case in point:
A global company wanted to implement a new sales and marketing channel in addition to their existing B2B channel. The ambition was to increase revenue and enabling a direct sales and marketing link to the consumer.
The impact was considerable revenue growth in a market, which had previously been owned by the distributors. The project worked around organizational design, CRM alignment, sales process design, marketing lead generation, implementing a physical sales team in the organization and training sales to the new approach.
Case in point:
A global company wanted to implement a new sales and marketing channel in addition to their existing B2B channel. The ambition was to increase revenue and enabling a direct sales and marketing link to the consumer.
The impact was considerable revenue growth in a market, which had previously been owned by the distributors. The project worked around organizational design, CRM alignment, sales process design, marketing lead generation, implementing a physical sales team in the organization and training sales to the new approach.
Result:
After 3 months, sales and marketing results confirmed a significant impact. Lead generation rose in addition to incremental revenue growth from selling directly to the consumer. Additionally, there was a considerable gain from not being dependent on 3rd party distributors.
Case 03
Adopting a tailored value proposition based on your customers’ individual needs pays off in stronger loyalty and trust while also creating a greater willingness to try your various products (source: Harvard Business Review).
We help companies generate more sales by becoming masters of value messaging and value selling. All prerequisites to sustained revenue growth.
Case in point:
An industrial company needed to strengthen its competitive position in order to increase sales revenue. But rather than developing their product offering, they changed their customer communication. By communicating in detail, exactly how the company brings value to each individual customer type, they gained more impact and traction from each interaction in the form of increased sales, better deal win rates and higher customer loyalty.
Case in point:
An industrial company needed to strengthen its competitive position in order to increase sales revenue. But rather than developing their product offering, they changed their customer communication. By communicating in detail, exactly how the company brings value to each individual customer type, they gained more impact and traction from each interaction in the form of increased sales, better deal win rates and higher customer loyalty.
Result:
After introducing and implementing a value selling method in the Sales department and coaching key leadership members, we were able to create results in just a single month. The company was closing more deals as the entire Sales organization became crystal clear on how to communicate the right message, to the right customer type at the right time.
Case 04
55% of all CRM implementations fail to deliver the expected results (Harvard business Review). Yet, rarely is the platform itself to blame. Instead, failures often arise from the lack of a clear commercial strategy, of limited supporting processes or poor change management.
We help B2B organizations maximize the success rate of their CRM implementation. We do this by creating clear links between the commercial strategy, the behavioral changes needed and the functional requirements of the CRM platform itself. All done with a clear focus on change management and whole-heartedly involvement of the organization from the get-go.
Case in point:
As part of implementing an ambitious commercial strategy across all markets, a large international B2B company needed to align sales processes and create a consolidated CRM platform.
By mapping the desired benefits and goals to a future way of working, new sales processes were designed in close collaboration with both Sales and Delivery. After configuring the first minimum viable solution, all markets and teams were onboarded within 3 months.
Case in point:
As part of implementing an ambitious commercial strategy across all markets, a large international B2B company needed to align sales processes and create a consolidated CRM platform.
By mapping the desired benefits and goals to a future way of working, new sales processes were designed in close collaboration with both Sales and Delivery. After configuring the first minimum viable solution, all markets and teams were onboarded within 3 months.
Result:
Within a few months, the entire sales organization was using the new platform to collaborate, communicate and manage complex solution sales opportunities.
Result:
Within a few months, the entire sales organization was using the new platform to collaborate, communicate and manage complex solution sales opportunities.
Case 05
At 27%, the annual turnover rates for customer service employees are among the highest of any industry (source: Havard Business Review). The negative side effects of this include poor customer handling, low satisfaction levels among team members and high recruitment costs.
We help customer service organizations achieve a significant reduction in customer service calls, shorten their case handling time and boost the value creation for their customers.
Case in point:
A large Insurance company was missing their SLAs as it spent 10 times longer on handling customer cases than expected. Employees where stressed and team leaders were working overtime trying to keep up with the mounting pressure.
By equipping the team leaders with dashboards as well as giving them clear management and prioritization principles, the teams are now allocating resources and processing cases much more efficiently.
Result:
After 2 months, the case handling time had dropped by 70% and team engagement levels were back on track. Needless to say, the customers appreciated these changes too.
Greenhouse Consulting ApS
Østerfælled Torv 3
DK-2100 Copenhagen
Denmark
+45 2674 2600
hello@greenhouseconsulting.dk
Greenhouse Consulting ApS
CVR: 40835091
Østerfælled Torv 3
DK-2100 Copenhagen
Denmark
+45 2674 2600
hello@greenhouseconsulting.dk
CVR: 40835091
Oslo
Norway
+47 930 67 884
hello@greenhouseconsulting.no
Oslo
Norway
+47 930 67 884
hello@greenhouseconsulting.no
Oslo
Norway
+47 930 67 884
hello@greenhouseconsulting.no
Just reach out.
We would like to talk.
Copyright ©2019.
All rights reserved.
Just reach out.
We would like to talk.
Copyright ©2019.
All rights reserved.
Just reach out.
We would like to talk.
Copyright ©2019.
All rights reserved.